The Udemy bonus lecture can be a powerful tool in your arsenal to boost your course visibility and even promote your other products or services. In this post, we will delve into how to make the most of the bonus lecture and explore different marketing tools available to you on Udemy.
Leveraging the Bonus Lecture
The bonus lecture is the last section of your course and can be utilized to market your offerings effectively. Whether it’s promoting your other courses, products, or services, this is a prime opportunity to engage your students and encourage further interaction.
Key Rules and Tips
- Udemy has specific rules regarding the bonus lecture, so ensure you adhere to them. The bonus lecture must be labeled as “Bonus Lecture,” and you cannot reference its contents on the course landing page.
- Use this space to foster a connection with your students. You can ask your students to follow you on social media or send a quick email.
- Be cautious about email subscriptions in the bonus lecture. It’s best to avoid any potential complications by keeping it simple initially and adding more later if necessary.
How to Structure the Bonus Lecture
Crafting a Compelling Bonus Lecture
- Keep the bonus lecture simple and engaging, using it as a one-page informational resource rather than a video component.
- Express gratitude for completing the course and present students with options to explore your other courses, and books, or even connect on professional platforms like LinkedIn.
Adding Relevant Links
- Use referral links for your best-selling Udemy courses to maximize earnings.
- Include links to your books for those who prefer reading over watching videos.
- Make the page informative and inviting for students to explore further.
Other Marketing Tools: Promotional Emails and Educational Announcements
- You can send up to two promotional emails per month to promote your Udemy courses using coupon codes.
- While external links are not allowed, you can create deals or discounts to incentivize course purchases.
- You can send a maximum of four educational announcements per month to share free links or educational content relevant to the course topic.
- External links are permitted as long as they align with the course subject and don’t force sign-ups.
Best Practices for Effective Communication
- Always align your communication with Udemy’s guidelines to ensure a positive experience for your students.
- Prioritize adding value and providing helpful information to your students in every interaction.
By effectively leveraging the bonus lecture and utilizing promotional emails and educational announcements, you can enhance your course’s visibility and engage with your audience more effectively. Stay mindful of the rules and guidelines set by Udemy and focus on adding value to your students throughout their learning journey.
If you’d like to learn more, check out “Create & Sell an Online Course on the Side” to learn how to publish bestselling courses on Udemy