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Phil Van Treuren (pronounced Van Troo-in) is an author, entrepreneur and perpetual work in progress. His first book, The Stock Horse and the Stable Cat, was published by Stoic Simple Press (which is his own publishing company) in 2022.
And since then he’s written a few other books. What’s interesting about Phil’s strategy is that he doesn’t rely on Amazon KDP to sell his books, but rather, he focuses on Shopify as a platform, and then uses ads to sell the books.
And on this episode, I talk to Phil about his overall strategy of writing, marketing and selling his books.
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