In this post, we’ll walk through the process of creating and utilizing coupons for your Udemy course, making sure you make the most of this great feature.
Understanding the Referral Link and Coupons
When you promote your Udemy course through various platforms like blogs or emails, utilizing a referral link can significantly impact your earnings. A referral link is a unique URL provided by Udemy, allowing you to direct potential students to your course. It not only guides them to your course but also ensures that you receive a high share of the course fee, often up to 97% of the price. Coupons, on the other hand, enable you to offer discounts to prospective students, encouraging them to enroll in your course.
Setting the Stage: Using the Referral Link
When you share your course link through a platform like a blog, using your referral link is key. This link is special as it directs users to your course on Udemy and ensures you receive a substantial portion of the course fee, even up to 97% in some cases. Leveraging this link strategically can drive higher enrollments and boost your earnings.
Making the Most of the Referral Link
Upon clicking the referral link, potential students are taken to the Udemy course page. Here, they can see the original course price and any discounts available. These discounts are typically time-bound, adding a sense of urgency for prospective students to make a purchase. The sense of a limited-time offer often prompts individuals to take action and enroll, thus contributing to a higher volume of course enrollments.
Understanding Udemy’s Pricing Structure
Before diving into coupon strategies, it’s important to understand Udemy’s pricing options. As an instructor, you have control over setting the price of your course within various tiers. While you can offer your course for free, adjusting the price within the specified tiers can have a significant impact on enrollment rates.
The Power of Promotions: Creating Coupons
Udemy allows you to create coupons for your course, giving you the opportunity to offer discounts to potential students. Each month, you are granted the ability to create up to three coupons, which can be an excellent way to attract new students or reward specific audiences.
Coupon Types: Free, Best Price, and Custom
- Free Coupons: These allow a specified number of students (up to 1000) to enroll in your course for free. You can choose the duration for which the coupon remains valid, ranging from 5 to 31 days. This type of coupon is great for promotional purposes or to incentivize a targeted group.
- Current Best Price Coupons: This coupon type ensures that students purchase your course at the best available price on Udemy, typically lower than the list price. It’s a way to give potential students a fair deal while still allowing you to earn a substantial share of the course fee.
- Custom Price Coupons: With this option, you can set a custom price for your course, giving you flexibility within a specified price range. Although students might still find it cheaper on Udemy, providing a direct link at a discounted price can be a powerful motivator for them to enroll.
Leveraging coupons and referral links on Udemy can significantly impact your course enrollments and earnings. By understanding the power of these tools and utilizing them strategically, you can boost your course’s visibility and attract more students. So, go ahead, create your coupons, share your referral link, and watch your Udemy course thrive. !
If you’d like to learn more, check out “Create & Sell an Online Course on the Side” to learn how to publish bestselling courses on Udemy