In this beginner’s guide, we’ll break down the steps and elements you need to craft an engaging and effective course landing page on Udemy (this is the seventh step in the Udemy course-creation roadmap). Let’s dive in and explore this crucial aspect of showcasing your course to potential learners.
Step 1: Define What Your Students Will Learn
Before we get into the specifics of the course landing page, let’s take a step back and consider the intended learners for your course. As the initial step in designing your Udemy course, explain what students will learn from your course. Outline the core objectives and skills they’ll gain. This information will be presented as bullet points on your course landing page.
- Improve your email writing skills
- Learn proper email etiquette and business writing techniques
Additionally, clearly identify who can benefit from your course. Specify the target audience, such as employees and organizations that frequently communicate via email with their teams. Make it clear that no special tools are necessary to enroll in your course.
Step 2: Crafting the Course Landing Page
The course landing page is where you grab the attention of potential students and convince them to enroll. Here’s what you should include:
Course Title and Subtitles
Your course title and subtitles are the first things learners will see. Make them clear and reflective of what your course offers. Aim for titles that immediately convey the value and outcome of the course.
Provide a compelling course description that gives a brief overview of what your course covers. Explain the benefits of taking your course and what learners can expect to gain from it.
Although not necessary in the beginning, adding credibility indicators like your qualifications or experience in the field can boost trust and confidence in potential learners.
Benefits and Outcomes
Clearly state the benefits and outcomes students can expect after completing your course. Highlight the value they’ll gain and how it will help them in their personal or professional lives.
Offer a brief overview of the course content, breaking down the modules or key sections. Give learners a sneak peek into what they’ll be learning.
Include a selection of student testimonials that emphasize the main takeaways and benefits of your course. Use bullets or bold text to highlight key points for quick readability.
30-Day Money-Back Guarantee
Mention the 30-day money-back guarantee provided by Udemy. This reduces any hesitation a potential student might have about enrolling, showcasing confidence in your course’s quality.
Call to Action
End with a clear call to action (such as “Buy now” or “Learn More”) inviting interested individuals to enroll in your course.
Step 3: Seek Inspiration and Adapta
To create an effective course landing page, it’s a great idea to seek inspiration from successful courses within your domain. Look at similar courses and see what elements and strategies are working for them.
Learn from Successful Courses
An excellent approach is to look at successful courses in your industry or field. Analyze what’s working for them in terms of course landing page elements.
Mix and Match Strategies
Mix and match strategies by considering various successful courses. Incorporate elements that resonate with you and align well with your course’s content and objectives.
Tailor to Your Course
Modify and adapt these elements to suit your specific course and target audience. Make it unique and appealing while aligning with your course’s goals.
Creating a captivating course landing page is an important step in marketing your Udemy course effectively. It’s your opportunity to make a strong first impression and entice potential students to enroll. Remember to clearly articulate what learners will gain, provide a compelling course description, share testimonials, and offer a risk-free guarantee.
If you’d like to learn more, check out “Create & Sell an Online Course on the Side” to learn how to publish bestselling courses on Udemy