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In this episode of Writer on the Side, I catch up with Jay Yang, a 19-year-old author who shares how “permissionless action,” cold emails, and a focused writing routine helped him self-publish You Can Just Do Things and grow his audience.
Jay shares how his approach opened doors at Beehiiv and AppSumo, why he chose self-publishing, the simple marketing plan behind his launch, and the daily habits that made the book happen.
Click play above to listen.

Resources
Here are some links mentioned in the episode
- Jay’s book: You Can Just Do Things
- Jay’s newsletter: The Spark
- Follow Jay on Twitter/X and Instagram
Other resources mentioned in this episode:
- Beehiiv (and Tyler Denk)
- AppSumo (and Noah Kagan)
- My newsletters (SideGig Hacks, Leadership 80/20, and AI for Leaders)
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