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Chris Fenning is the author of multiple non-fiction books on the topics of business communication and training.
Chris just released his latest book, Effective Meetings: Great Results, Less Pain, Every Time, the third title in his Business Communication Skills series.
Writing and marketing books is a core part of Chris’s business and he has a novel way of how he thinks about those tasks.
On this episode, we dive into why he wrote a book specifically about everyday meetings, how he rebuilt the manuscript after blunt feedback from test readers, and why he packed it with colorful diagrams and infographics. Chris also breaks down his publishing strategy in detail: including going wide instead of exclusive with Amazon, how his sales split across formats and platforms, and the systems he uses to gather verified reviews at launch.
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Resources
Learn more about Chris Fenning’s work:
- Chris Fenning’s latest book: Effective Meetings: Great Results. Less Pain. Every Time.
- Chris Fenning’s Website
- Chris Fenning’s LinkedIn
- Other book links:
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