On this episode, I talk to Dave Chesson about keywords (the word that your target readers use to find your book). Dave is the guy behind Kindlepreneur.com, a website devoted to teaching authors about book marketing and the digital world. His work on keywords, and sales optimization has been featured and promoted by Amazon itself.
Dave is also the creator of Publisher Rocket, a software that helps authors see what’s really going on in the book market, and thus pick better keywords and categories to help them sell more books. Having been a consultant for multiple publishing companies and NYT bestselling authors, he’s seen both sides of the writing world.
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Some of the topics we discuss include:
- How he researches his books to make over six figures per year
- The difference between identifying keywords and indexing keywords
- How to increase your book’s ranking
- The best way to conduct book idea validation
- Some tools to use that can give you an advantage when marketing your book
I have used Dave’s tool, Publisher Rocket (previously KDP Rocket) to conduct keyword resource, and I highly recommend it.
Full disclosure: Because of the amazing power of Publisher Rocket, I’m now an affiliate of the product. This means that if you purchase a copy of it, I do get a cut (at no additional cost to you). I use it every time I publish a new book and I highly recommend it.
Here’s a list of resources which are mentioned in the episode:
- Publisher Rocket (affiliate link)
- Amazon A9
- Amazon Sales Calculator
- Amazon Book Description Generator
- AMS Course about Amazon Ads
- Dave Chesson on YouTube, Facebook, and Twitter
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