Alongside running little businesses during the last 13 years, Rob Fitz wrote three nonfiction books about what he was learning. Those books currently do about $160,000 per year in royalties and are still growing (he has hit $400,000 in total).
Interestingly, these results are due to neither a large author platform nor active promotion, but instead by thinking differently about how nonfiction functions as a product, and how books can be designed to organic referrals and long-lasting relevance.
On this episode, I have a great discussion with Rob about how he thinks about books as products, and how he thinks about marketing.
Click play above to listen.
Here’s a list of resources that are mentioned in the episode:
- Write Useful Books (Rob’s project on writing useful and long-lasting nonfiction)
- Rob’s YouTube channel (featuring interviews with authors)
- Rob’s website and Twitter account
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